Enhancing brand visibility isn’t any child’s play. Content creators need to roll-up their sleeves and work diligently to ramp up their social media presence. However, in doing this, they also need to check out certain rules to ensure their posts don’t clash with the community guidelines of numerous social media channels. Instagram is hands down one of the very most widely used social media outlets to boost their reach and bolster their image. Indeed, a well-established presence on this platform could work wonders for a business.
However, for cannabis entrepreneurs, the situation can turn a bit disheartening. Instagram for cannabis store is becoming problematic mainly due to its stranglehold on cannabis businesses. It could be seen in the form of shadowbanning the content of such companies, which hinders their efforts to boost their reach on this popular platform. Surely there should be a way around it. More to the point, what does shadowban entails?
What Is Shadowbanning?
It identifies blocking the content of a specific user on social media in a way that the consumer doesn’t realize that it’s happening. Once shadowbanned, social media platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you should be shadowbanned on IG, your posts won’t show on other’s feeds till those individuals follow you.
Put simply; shadowbanning is the ultimate nightmare of content creators and marketeers. It dramatically lowers your page’s ability to be found by new followers. Worst still, you won’t even get a notification from Instagram about you being shadowbanned. The clever algorithm will quietly do its work, leaving you stranded in darkness.
If Instagram deletes your posts for this being against their community guidelines multiple times, you might find your entire account getting permanently deleted soon. Suffice to express that you do not, whatever the case, want that to happen. So, how could you get the right path around it? Well, by following certain tips and tricks.
Instagram for Cannabis Store – Just how to Use the Algorithm for Your Advantage
Let’s call a spade a spade. If you should be a business operating with the cannabis industry and posting images of cannabis and its products, Instagram won’t like them. Consequently, you will have to bear the burden of becoming shadowbanned. But you cannot deny that this social media platform is just a significant part of your social media marketing strategy. Given here are tips that you need to use for promoting your company on it.
1. Focus on content diversity
First, assess what your company delivers to the customers. Then, compile a lot of pictures and videos that reflect your customer experiences and your brand vision. When you find out how your brand provides the requirements of its customers, you will have the ability to uncover the client experience that the business showcases.
With this particular outlook, share images of your staff, dispensary activities, the honours you have received, and everything you advocate. This should express the lifestyle that the audience desire to experience when they communicate with your brand. Your aim should really be to collaborate in the cannabis culture on Instagram actively rather than just flaunting your products. Simply speaking, share lifestyle, experiences, and people on the IG page.
2. Leverage Instagram tools
There’s no shortage of tools that Instagram provides to the brands. You need to use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to boost your engagement together with your audience and help them get to know you better. All these tools have different features and are good for promoting your brand in numerous ways.
For example, using Instagram Guides, you provides more comprehensive content like tutorials and frequently asked questions. While with Reels, you can produce incredibly captivating 15 to 30-second videos about your brand and publish them. If you want to post some long-form video content, feel free to utilize IGTV.
3. Develop into a responsible hashtag user
Here’s where you will need to tread carefully. You can’t use popular hashtags like #cannabis, #weed, #cannabiscommunity, and additional on your posts. It’s a sure-shot method of making yourself shadowbanned. You will need to carefully phrase your hashtags, dispensary near me even though which means taking out the hashtags of cannabis completely. Turn innovative and use unique words like C*nnabis in your Facebook and Instagram pages. Instead of weed, write ouid or st0ner for a stoner.
4. Make your content informative.
Who doesn’t love to get knowledge and information? Facebook and Instagram are usually up for it. Accredited publications that bring studies and research on cannabis don’t get shadowbanned primarily because they’re educational in nature. Have a cue from such educational accounts and gear your content to educate people about terpenes interactions and legal rules. It will provide you with an air of authority. Impart new knowledge to your followers in most single video of yours.
Today, hemp and cannabis companies are striding ahead in removing the stereotypes associated with your products. It entails that there are lots of incorrect information about cannabis and hemp products that need to be rectified. Leverage it and start building a relationship of trust together with your audience.
5. Don’t commit the mistakes it is simple to avoid
You will find the surroundings of Instagram for cannabis store becoming more unfavourable for your company in the event that you keep committing blunders regarding your content on this platform. Listed here are a number of the errors that you can rectify.
The Takeaway?
Don’t fall under the trap to getting inspired by a business that’s successfully able to promote its cannabis-related sales content on IG. Realize that in accordance with Instagram’s rules, posting any product or service related to cannabis is not correct. Lastly, become knowledgeable on the brand new rules and regulations in order that you do not make any mistake.