Social media… it’s all the rage today! It is increasingly becoming a more integral element of people’s everyday lives, especially now that folks can carry the world in their pockets with cellular phones which can be Web enabled and have data packages. Since there are now over two billion people — nearly one-third the whole world’s population — connected via social networking, it is becoming crucial, even critical, for businesses to take advantage of the huge potential given to them by social media. People who neglect to take advantage of this trend do this at their very own peril!
Dejavu All Over Again!
Some say we’re seeing the repeat of trends we saw at the turn of the century… all over again. Although Internet as a communication tool began October 29, 1969, celebrating the initial communication between two distant computers, Tim Berners-Lee invented the World Wide Web in March of 1989, giving us the hyper-text markup language (HTML) that enables pages, links and browsers used all over the world to connect to each other. In the entire year 2000, the Web as we all know it was only eleven years old. Businesses were beginning to realize that the Internet was becoming bigger and bigger and was moving beyond the military (its original user), academia and business, and increasingly into people’s homes (and now… even their pockets!) Online shopping was gradually gaining on brick and mortar retail, competing more and more for shoppers’ dollars. Businesses that took benefit of the trend became more successful, whereas the ones that didn’t suffered as their competitors beat them in the online marketplace.
Good examples which have made the news headlines recently include Borders Books and Blockbuster Video. Borders didn’t believe the Web would become as huge as it has and was soon upstaged by Amazon, who began using their online platform for books and now sell nearly everything. Blockbuster Video, once seen in so many communities, has closed so many of their brick and mortar stores since Netflix came on the scene. Had it not been for Dish Network stepping in, most Blockbuster stores would have had to close. Now their attempting to win back Netflix customers angered over recent fee hikes. Blockbuster is hoping to stay viable and relevant making use of their newest program.
Return on Investment… Bang for Your Buck!
The main point is that we’re seeing an identical trend in operation today regarding social media. Business is just starting to “humanize” and get back to that “get-to-know-you” feel of hometown businesses where business owners and customers often actually connect on your own basis. Social networking is helping to create this personal feel on a much bigger scale now, in the sense that folks can stay digitally more connected than ever… whilst they “cocoon” in their homes/offices and have less face-to-face communication.
While we are able to argue the ill social effects of the social trend, businesses can’t ignore it. By ab muscles nature of what they do, those involved with network marketing, a.k.a. affiliate marketing or multi-level marketing, certainly can’t ignore it as a principal tool for building down lines and expanding their business beyond their warm market of family and friends, many of whom may or may possibly not be interested in a home-based business or work-at-home business opportunity, however quickly growing that trend is. The social networking explosion gets more and more attention. Business leaders are speaking about it, authors are currently talking about it, and some say it’s just the beginning.
Business trend experts like Gary Vaynerchuk, author of The Thank You Economy, say that we’re seeing the “calm before the social networking storm” (see the link to his MSNBC interview on YouTube by the end of the “LinkedIn” discussion below. It’ll blow your brain what this guy knows and envisions about the power of social networking for business!). Many people in the business world haven’t yet jumped into social media. They’re sizing it down and calculating the return on investment… not realizing that the longer they wait, the more they stand to get rid of from the enormous potential of to be able to get their brand, product(s), and service(s) out before potentially millions of people in an incredibly cost effective way in comparison to traditional print and TV advertising media. Branding, name recognition, market share growth, customer loyalty, brand ambassadorship… are all important goals of business enhanced via social media.
But We Have a Website!
Individual entrepreneurs, companies large and small, organizations, network marketers, affiliate programs, even nonprofit organizations that genuinely believe that having a web site will do of an online presence these days are sorely mistaken. Since so many current and potential customers and clients are engaged in social networking, they’re coming to expect more and more that businesses and organizations they keep company with will also be able to activate together on social networking platforms. This worldwide recession we’re in is making social networking platforms more important to remain relevant… to keep a presence, build customer loyalty, and just survive.
I’m Broke… I Have a Limited Budget!
Those on a restricted marketing budget will find out that social networking marketing is extremely cost-effective, with a good return on investment in comparison to traditional, non-trackable kinds of advertising. Having a worker devote even element of his/her time keeping social networking updated is really worth the time and effort and expense in the added, perceived value it will generate, providing information regarding your products, services, news, sales, deals, etc., and potentially increasing your customer/client base tremendously in the process.
Blogging, like, is an easy way to create an outreach program for the brand, company, organization, etc., that won’t only raise awareness of who you are and that which you do, but boost your credibility by having an ever-growing, social-media-savvy public. smm providers They will have the ability to generally share both positives and negatives about their experience together with your products and/or service, especially if you react to them. They will develop more confidence in your brand, feel more connected for your requirements, and develop more loyalty. They will more likely become the willing ambassadors for the brand, product, or service you want them to be! Also… people who DO have a web site, which can be normally used to provide information, take orders, etc., will in all probability see increased traffic on the sites which can lead to increased sales… and a growth in your return on the investment you made in your social networking campaigns. Best of all is that many social networking platforms are available FOR FREE, or with little actual monetary investment relevant to other types of traditional advertising, and with greater return on investment.
A Growing Trend… Better Jump On the Bandwagon!
Some estimate how many social networking sites at 30,000 and growing by 300 new sites per month! So, to prevent the pitfalls of starting at the wrong place, the most effective places to begin are with the present top giants, like Facebook, YouTube, Twitter and LinkedIn. You need your customers to access know you first. You want to share useful information with them… information that’s educational, informative, entertaining, even funny… but valuable You don’t want to do outright selling of your goods and services in social networking, which can be more for engaging your customers or potential customers. You want to lead your customers to your website, and that’s where you will do your selling!