The daily newspaper has been a source of information inside our nearly all of our lives for a lot of years. However with the rise of the internet as a resource for news and information, this established institution appeared to be headed for extinction a few years ago. But, recently there’s been resurgence in ad revenues that the UK’s top advertisers are directing towards display advertising. Consequently, newspapers are seeing resurgence as a practical marketing tool for a lot of segments of the retail market. This reinvention of a market already regarded as mature has surprised many forecasters who did not anticipate the growth potential.
NMA tracks growth trend
According to the Newspaper Marketing Agency (NMA) in June 2010, 16.4 percent of the most effective 100 advertisers display ad expenses were directed towards newspaper display advertising. pool result This is a sizable increase from 13.1 percent in 2003. The recent gains are simply because of the realization by many advertisers that newspapers still have a sizable audience. According to NMA, 83% of adults in the UK read a newspaper on a monthly basis this equals over 30 million readers a week.
Newspapers make unexpected gains with non-traditional advertisers
Mature markets are regions of the economy in which no significant growth can be expected in its future. Newspapers are normally considered to be a mature market simply because lately the trend in new ad spending has been aimed at newer media outlets, in particular the internet. But recently newspapers have now been able to court traditional advertisers to invest some of their display ad expenses in publications display ads. Retail advertisers constitute the greatest share of the display advertising category. Among the greatest retailers in the most effective 100 of advertiser investors are some non-traditional display ad advertisers companies. Including Anheuser Busch, Cadbury, McDonalds, Unilever, Nestlé, Procter & Gamble and Mars UK. The most recent trend has been for these retailers to make use of print advertising to do more than merely publish price ads but to truly advertise the brand.
Experts revise predictions
This surge in newspaper revenues has caused many forecasters to revise their recovery predictions for UK newspapers; apparently a cheap for advertising has increased the demand considerably. Other factors which will make newspaper display advertising an attractive marketing tool for advertisers include: